Event Details
Singapore Event Management Course Details
EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT (BUSINESS AND PUBLIC EVENTS)
The number and type of events conducted in Singapore has grown exponentially over the past decade. This growth has resulted from governments seeking to leverage events for economic purposes, along with an expanded recognition of the role events play in areas such as marketing communications, information sharing, organisational learning and community development. As the number of events have grown, so too has the need for trained professionals capable of planning and delivering events of various types including conferences, product launches, exhibitions, sporting events, parades and networking and social events. This program contributes to meeting this need by providing a grounding in the key skills and knowledge required to successfully project manage the full spectrum of events.
Who is the Executive Certificate in Event Management (Business and Public Events) course designed for?
This three day course, offered in conjunction with the Marketing Institute of Singapore, is based on an extensive survey that identified the skills and knowledge required of today’s professional event manager/coordinator/planner. It is delivered by experts in the art and practice of event management including the authors of key texts in the area and recipients of the event industry’s prestigious Australian Event Awards.
Attended to date by over 4000 people in Australia, New Zealand, the UK and Southeast Asia from some of the world’s largest companies, as well as government agencies, NGOs and charities, this short course program has been designed with both those new to the field and those with experience in the area in mind.
The ECEM program seeks to aid the career development of those employed, or seeking employment, as:
- Corporate in-house event organisers
- Special event coordinators/managers
- Conference/meeting planners
- Charity event organisers
- Festival planners
- Parade directors
- Exhibition organisers
- Wedding planners
- Government event planners / coordinators
- Educational institution event managers
- Sport event managers
- Hotel / resort / cruise ship event coordinators
Event Management Course Syllabus
In three days of practical training delivered by industry experts, you will cover the event management life cycle from concept development through to planning, implementation, shutdown and evaluation. Specifically, the program will address:
- Understanding the event context – legal, organisational, technological, social and environmental issues
- Responding to event briefs
- Establishing event goals and objectives
- Creating the event concept
- Event programming
- Theming, performance and staging
- Project managing events
- Scheduling tools and the event manual
- Budgeting
- Event management technologies
- Venue/site selection, design and layout
- Human resource management for events
- Planning and delivering environmentally sustainable events
- Event marketing
- Risk management
- Event monitoring and control practices
- Event shutdown processes
- Evaluation and knowledge management
- Case studies