EXECUTIVE CERTIFICATE IN EVENT MANAGEMENT COURSES (BUSINESS AND PUBLIC EVENTS)
This four-day course, offered in conjunction with the Marketing Institute of Singapore, is based on an extensive survey that identified the skills and knowledge required of today’s professional event manager/coordinator/planner. The program is specifically designed to both enhance the skill and knowledge base of those already employed in Singapore to plan and deliver events and to serve as a sound platform for those individuals seeking to launch careers in the exciting and varied field of event management.
The number and type of events conducted in Singapore has grown exponentially over the past decade. This growth has resulted from governments seeking to leverage events for economic purposes, along with an expanded recognition of the role events play in areas such as marketing communications, information sharing, organisational learning and community development. As the number of events have grown, so too has the need for trained professionals capable of planning and delivering events of various types including conferences, product launches, exhibitions, sporting events, parades and networking and social events. This program contributes to meeting this need by providing a grounding in the key skills and knowledge required to successfully project manage the full spectrum of events.