Event Details
Malaysia Event Management Course Details
EXECUTIVE CERTIFICATE IN BUSINESS EVENT MANAGEMENT
The number and type of events conducted in Malaysia have grown exponentially over the past decade. This growth has resulted from governments seeking to leverage events for economic purposes, along with an expanded recognition of the role events play in areas such as marketing communications, information sharing, organisational learning and community development. As the number of events has grown, so too has the need for trained professionals capable of planning and delivering events of various types including conferences, product launches, exhibitions, sporting events, parades and networking and social events. This program contributes to meeting this need by providing a grounding in the key skills and knowledge required to successfully project manage the full spectrum of events – live, online and hybrid.
This three-day face-to-face training course, offered in conjunction with the School of Hospitality, Tourism & Events, Taylor’s University, Malaysia, is based on the texts (Event Management and Festival and Special Event Management) written by its presenters which are used in colleges and universities internationally, as well as by event professionals.
Attended to date by over 4000 people in 10 countries it assumes no prior knowledge of event management. Its participants have included: in-house event organisers from some of the world’s largest corporations; staff from business and public event production companies, government agencies/departments, tourism bodies, NGOs and charities; and individuals seeking to develop careers in the area.
The Executive Certificate in Event Management program seeks to aid the career development of those employed, or seeking employment, as:
- Corporate in-house event organisers
- Special event coordinators/managers
- Conference/meeting planners
- Charity event organisers
- Festival planners
- Parade directors
- Exhibition organisers
- Wedding planners
- Government event planners / coordinators
- Educational institution event managers
- Sport event managers
- Hotel / resort / cruise ship event coordinators
What makes our courses unique?
Event Training Australia’s short courses in event management are unique in that they are:
- endorsed by the Asia Pacific Institute for Events Management;
- delivered both online and face-to-face;
- designed and delivered by Australian Event Award-winning presenters;
- taught by authors of, and contributors to, the major event management texts used in Australia and internationally (Event Management and Festival and Special Event Management);
- based on over 20 years of experience in event management education, with its presenters having designed and delivered programs in every Australian state, as well as in a number of overseas locations, including London, Edinburgh, Beijing, Singapore, Bangkok, Kuala Lumpur, Taipei and Auckland; and
- process and systems based to ensure an appreciation of the linkages between the various tasks associated with event project management.
Event Management Course Syllabus
In three days of practical training delivered by industry experts, you will cover the event management life cycle from concept development through to planning, implementation, shutdown and evaluation. Specifically, the program will address:
- The impact on event planning and management of the context in which events takes place – legal, organisational, technological, social and environmental
- Developing, or responding to, event briefs and bid documents
- Establishing an event’s purpose, along with associated goals and objectives
- Innovative approaches to developing an event concept – live, hybrid and face to face
- Key considerations in creating a program for an event
- Venue/site selection, design and layout (including the use of Computer Aided Design software)
- Theming and event production practices
- Project management tools (e.g. Gantt charts, production schedules, run sheets, checklists), and their use
- Event management software
- Development and use of event manuals
- Managing the various forms of risk associated with event planning and delivery
- Planning and delivering environmentally ‘friendly’ events
- Practices for ensuring events are delivered in line with the plans established for them
- Considerations in event shutdown
- Event evaluation techniques